Nationwide’s Anna Bentham on bridging the gap between manager and CMO

Bridging the gap between middle management and CMO level can prove a challenging path for any marketer to negotiate as they looking to take their career to the next level.
Following a number of product management and ecommerce roles at DSG International (formerly the Dixons Group), Anna Bentham joined Nationwide in 2009 as digital sales manager. Since then she has moved into marketing and strategic planning positions, bringing her analytical skills to her current role as director of strategic pl