Nationwide uses comedy to challenge ‘parent-like’ conversation around saving

Nationwide is launching a humour-driven campaign designed to encourage consumers to start saving, after research revealed 11 million Britons have less than £100 saved.
The concept of saving can often sound boring and tedious but, according to Nationwide’s senior advertising and social media manager Gemma Pauley, it doesn’t have to be.
“Saving has been something we’ve been thinking about for a while. We saw some research with updated stats around the lack of people