Nationwide: Senior marketers should open their minds to their juniors’ less ‘jaded’ views

More experienced and younger marketers have lots to learn from each other, say Nationwide’s Sara Bennison and Emily Mustafa.
Mustafa, who is an assistant campaign manager, says marketers are often showered in data. But she has learned from her more senior peers not always to blindly follow its lead, and to focus on what her instinct is telling her instead.
“There is a lot of science behind what we do, but sometimes it is more important to listen to your gut feeling. This comes with e