Nationwide hires Tanya Joseph for lead comms role

Photographer: Rehan JamilMarketing Week columnist Tanya Joseph has joined Nationwide Building Society as director of external relations, where she will focus on campaigns addressing social issues such as housing.
Joseph was the architect of Sport England’s Cannes Lions-winning behavioural change campaign ‘This Girl Can’, which launched three years ago and earned her the title of marketer of the year at Marketing Week’s 2015 Masters of Marketing awards.
She has worked in