Music marketing: How artists pushed the boundaries in 2016

Domino Records devises bespoke campaigns for its diverse roster of artists including The Last Shadow PuppetsTo cut through the sheer noise made by the global music industry takes something special. In 2016 artists and record labels alike were forced to devise innovative ways to grab their share of attention, deliberately blurring the lines between music, art, theatre and experience.
Music marketing’s new approach was perfectly epitomised by Beyoncé. The release of the American