Mothercare pulls on heartstrings with first major ad campaign in a decade

Mothercare is putting parents “at the heart” of its new campaign, marking the first major piece of advertising the retailer has done in more than 10 years.
‘First Steps’ rolls out today (5 November) less than three months since Mcgarrybowen was brought on to handle the struggling retailer’s advertising. It has been designed to re-establish Mothercare as “the leading global specialist for parents” and “start a new conversation” around what th