Most advertising is terrible, says Unilever

Sport England’s This Girl Can campaign was praised during Effectiveness WeekBrands should “treasure” the genuine talent within their organisations because most creative work is “terrible”, according to a senior executive at Unilever.
Dan Izbicki, creative excellence director at the FMCG giant, warned against slipping standards in marketing during a discussion at the Effectiveness Week conference yesterday (2 November). He suggested that the explosion of digital medi