Morrisons on why Christmas campaigns should not be ‘isolated events’

Morrisons has launched its Christmas TV campaign, with two ads focusing on real-life staff including butchers, bakers, greengrocers and wine specialists.
Unsurprisingly spotlighting Christmas products such as turkey and mince pies, the campaign show how in-store expertise can help fuel festive family moments such as a game of Trivia Pursuit.
It also represents a continuation of the slogan Morrisons Makes It, which was first introduced back in Easter in a bid to give the brand a clearer point of