Morrisons goes digital to get ‘more for less’ from marketing

Morrisons is shifting more of its marketing spend from traditional media such as TV to “more cost-effective” channels, even though it admits this is at the expense of reach.
Speaking to Marketing Week at a press event this morning (12 September), CEO Dave Potts said Morrisons “always wants to get a bit more for less out of marketing”, but he would not confirm whether the grocer sees marketing as an investment or area to cut costs in the run-up to Brexit.
“At all tim