Morrisons cuts back on marketing spend as it looks to become ‘truly local’

Morrisons is cutting its marketing spend as it looks to make cost savings across the business and build closer relationships with its customers.
Like-for-like sales were up 2.8% and profit up 11% to £374m in 2017, marking the supermarket’s third consecutive year of growth. And at an event to discuss its preliminary results, CEO David Potts said the marketing cuts are part of “careful programmes” that will continue into 2018/19 in an effort to “simplify” the re