Morrisons credits ‘value for money’ messaging for strong Christmas results

Morrisons has posted strong Christmas sales results, which it attributes to its “value for money” marketing messaging and a broader food offering.
Group like-for-like sales increased by 3.7% for the six weeks to 7 January. Like-for-like transactions also grew by 2.3% year on year. The uplift means the grocer is entering its third consecutive year of positive like-for-like sales growth.
Morrisons says there are a few factors that influenced this strong performance, including a wider o