07-01-2019 08:34 via marketingweek.com

Morrisons, Aldi, Selfridges: Everything that matters this morning

Morrisons slashes prices on 900 products as Aldi reports ‘record Christmas’
Morrisons is to slash the prices of more than 900 products to help it keep pace with rivals Aldi and Lidl.
According to the Guardian, the supermarket intends to defend its market share by cutting an average 20% off “store cupboard favourites” such as tinned tomatoes, cereal and ready meals.
Marketing director Andy Atkinson said Morrisons had listened to customers, whose budgets are stretched in J
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