MORGAN STANLEY: Amazon could ‘close the gap’ between Whole Foods and its competitors’ cheaper prices (AMZN)

Whole Foods Market, the natural grocer founded by John Mackey in Austin, Texas 37 years ago, officially became part of Amazon’s online retail empire Monday.
Amazon began slashing prices almost immediately, lowering the cost of various items from salmon and ground beef to avocados and organic kale.
Morgan Stanley analyst Brian Nowak sees lower prices as a way for Whole Foods to attract new customers, increase sales, and ultimately raise Amazon’s stock to even higher levels than the 26