More Than relaunches brand as it admits it lost its mojo

More Than is relaunching its brand and kicking off a new marketing campaign that will see a return to its “irreverent tone of voice” as it looks to return to customer growth after admitting it lost its “laser-focus” on the customer.
The new campaign, created by VCCP and launching today (3 May), sees More Than attempt to emulate the success of previous campaigns that featured dog Lucky and More Than Freeman. It introduces a new brand character, More Than’s fictional