More than 90% of marketers have ‘poor’ media training

Just 9.4% of marketers and agencies believe their current media training programmes are at ‘satisfactory’ levels, according to a new report by ID Comms, which polled 117 senior executives at agencies and brands.
When it comes to explaining this skill shortage, over half (60%) agreed there was not enough financial support for media training, while 27% listed a lack of time and 12% stated this type of training should be provided for free by agencies.
Yet Tom Denford, chief strategy off