More must be done to educate brands on online ad rules, says ASA

Figures published today (26 May) by the Advertising Standards Authority (ASA) show that the number of online ads investigated by the body is more than double the total for TV – the second most complained about medium. Some 8,633 online ads were subject to investigations, while the number for TV ads was 3,920.
Craig Jones, the ASA’s director of communications, told Marketing Week that more needs to be done to by the body to make brands understand that they have obligations under the C