Moonpig hunts for emotional connection in marketing refresh

Moonpig’s renowned jingle has no doubt echoed through the minds of most people in Britain. But despite being the leader in the online card market, with 92% market share, the company’s CMO Andre Rickerby says consumers weren’t associating the brand with the emotional aspect of giving a card.
Speaking to Marketing Week at MadFest London yesterday (28 November), Rickerby said the company needs to “put the emotion back into occasion”, which triggered the introduction o