Monzo preps first major ad campaign as it looks to ‘supercharge’ growth

Monzo is preparing to launch its first major ad campaign to “supercharge” its growth, which has until now relied almost entirely on organic word of mouth, as it looks to improve awareness beyond its core audience.
The campaign, which will go live in the second quarter, will run across out of home and some other offline media, as well as Facebook and Google. It follows a test the bank ran on a relatively small campaign on the London Underground in October last year, which Monzo&rsquo