Monster’s CMO on taking the brand out of the dotcom era

Moving the focus of marketing strategy across the Atlantic can involve a big shift in operational thinking. In November, recruitment site Monster relocated its global CMO role to the US following the departure of London-based CMO Andrew Warner after three years with the business.
His replacement is Jonathan Beamer, founding partner of digital media agency Think-Digital and former senior vice president of strategy and analysis at Digitas North America.
Beamer’s strategy is to take Monster b