16-03-2018 14:18 via marketingweek.com

MoneySuperMarket, PepsiCo, Unilever: 5 things that mattered this week and why

PepsiCo takes a startup mentality with first ecommerce brand Drinkfinity
PepsiCo has spoken for some time about its desire to increase ecommerce revenues, and while there is an opportunity to drive online sales from its current stable of brands, the company also see an opening for new brands that only operate in this space.
Drinkfinity is one of those brands. Originally launched in Brazil, it is now coming to the market in the US and Europe, including the UK. It is a healthy squash-like drink th
Read more »