Mondelēz’s top marketer leaves as it looks to ‘evolve’ CMO role

Mondelēz’s chief marketing officer Dana Anderson has left her role, leading the confectionery giant to reassess whether it needs a CMO and what the future of the job could look like.
Mondelēz says Anderson is leaving to “explore a new professional opportunity”. AdAge has since reported she will be joining consultancy firm MediaLink as its chief marketing officer.
Mondelēz’ chief growth officer Tim Cofer says the departure offers an opportunity to “evo