Mondelēz, M&S, Lloyds: 5 things that mattered this week and why

Mondelēz ramps up marketing approach
Six months since its big marketing restructure, Mondelēz seems to have a clear idea of where it wants to be as a business and what it needs to do to get there.
Fast. Focused. Fearless. These are the three words it is hammering in to its marketers having realised that it needs to be more agile, get up to speed with the latest tech understand the changing needs and behaviours of its consumers better.
This also includes changing the way it works with