Molly Fleming: Innovation means setting a trend, not just copying one

Pernod Ricard has heralded the launch of its new Beefeater pink gin as a major innovation in the market. However, with Diageo, Marks & Spencer and even Aldi all producing their own variations it raises the question: how long do companies have before innovation feels more evolutionary than revolutionary.
Pink gin has been an exciting addition to the market. Sales of the brightly coloured spirit have grown over 800% in the last year to £7.8m according to figures by research consultancy C