Molly Fleming: Brands must tackle obesity now or be seen as a straggler later

What do sex, swearing and junk food all have in common? If MPs have their way they will all be subject to a 9pm watershed.
The government is considering plans to ban high fat, salt and sugar (HFSS) product ads from television before 9pm as part of a crackdown on junk food advertising. Charities, MPs and public figures such as Jamie Oliver argue that the watershed is essential to ending childhood obesity.
However, the advertising and food and drink industries have condemned the proposal as &ldquo