Mobile innovation powers ad spend growth

UK advertising expenditure is forecast to increase by 5.2% in 2016 and 3.3% in 2017 according to the latest Advertising Association (AA) and Warc expenditure report, but it warns the UK Government needs to avoid “any regulatory uncertainty”.
The report shows that UK advertising expenditure saw 5.2% growth in the first half of 2016, despite economic uncertainty in the run-up to the EU referendum. The growth rate was 0.4 percentage points ahead of forecast, with ad spend reaching