Mixed reviews: Marketers react to the 2017 John Lewis Christmas ad

While last year’s Christmas campaign was aimed at making people smile, this year John Lewis seems to have returned its focus on creating an ad that will pull on your heartstrings.
The story follows a young boy called Joe who is kept awake by a seven-foot imaginary monster called Moz who lives under his bed.
The two form a friendship and play together every evening, but staying awake through the night starts to take its toll on Joe, who can hardly keep his eyes open during the day. For Chri