18-06-2018 14:48 via marketingweek.com

Misplaced ads, mental health, ad spend: 5 killer stats to start your week

1. Executives blame advertisers for misplaced ads
Three-quarters (75%) of executives say they’ve seen brands advertising alongside unsavoury or objectionable stories or videos, with 77% of those suggesting this may damage or tarnish a brand’s reputation.
Nearly two-thirds (62%) of executives say brands are responsible for where ads are placed. But 88% agree Facebook and Google need to do more to control fake news and 81% believe they should be held accountable for the content th
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