Millennials are dragging down beer sales — but Gen Z marks a 'turning point' that will cause an even bigger problem for the industry

Generation Z is the first generation to prefer other types of alcoholic drinks to beer, according to a new report.
The generation is also drinking less alcohol in general — in part because it doesn't think drinking is "cool" anymore.Millennials kicked off beer's downward spiral.
While millennials have been blamed for beer's downward spirals, it seems that the next generation may be even worse news for the industry.
A report from Berenberg Research found that members of Generation Z preferr