Microsoft’s LinkedIn acquisition is a data and advertising play

Under the deal, LinkedIn says it will retain its “distinct brand, culture and independence. LinkedIn CEO will remain CEO, reporting into Microsoft’s boss Satya Nadella. The deal is expected to close by the end of the year.
The deal was not totally unexpected, with both companies focused on the B2B marketing, Microsoft through software including Office and Outlook, and LinkedIn through its professional social network. Yet both have seen sales slow, with the two hoping this provides th