Microsoft figured out a clever way to mint cash with its second-place search engine (MSFT)
Microsoft just announced that advertising revenue from the Bing search engine was up 16% year-on-year during the last quarter, thanks to its deep integration with Windows 10.
By default, the Cortana virtual assistant that's built into Windows 10 opens links in the Microsoft Edge browser and performs searches using the Microsoft Bing search engine. It's a pretty shrewd bit of corporate synergy that's driving Bing to new heights.
In the month of June, Microsoft says in a slide deck for inves
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