30-08-2026 11:30 via businessinsider.com

Micro dramas are weird, cheap, soap operas for your phone. And they're booming.

CandyJar; Getty Images; BIMicro dramas should be easy to ignore: How big could the market be for low-budget soap operas, designed to be consumed in one-minute chunks?Pretty big, it turns out: Possibly $14 billion a year.Much of that comes from China, where micro dramas started. But US apps like CandyJar say they're seeing real growth. And TikTok is looming …What if you could watch short videos on your phone? What if you could pay people to watch those videos?I know, I know: I'm describing
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