Mercedes-Benz creates ‘customised’ agency model

Peter Fonda in Mercedes-Benz’s ‘Easy Rider’ Super Bowl advertMercedes-Benz is seeking to reach a younger audience and respond to rapid technological change by launching a new marketing strategy based on “human-centred innovation” and “customised agencies”.
The plans were set out at a media event at the company’s headquarters in Stuttgart, Germany, earlier this week. Mercedes-Benz also provided an exclusive preview of its advert for the American foo