Meet the typical McDonald's customer, a middle-aged white woman buying breakfast

Joe Raedle/Getty Images
The average McDonald's customer is a married Gen X white woman in the suburban southeast.
McDonald's has over 36,000 locations and nearly $20 billion in revenue in 2020.
The typical customer makes 44 trips per year and spends about $8 per trip.
See more stories on Insider's business page.
McDonald's is one of the most recognizable brands in the world and is often synonymous with fast food in general. The chain has more than 36,000 locations in more than 100 countries, inc