Meet the colleagues of a modern marketer: The chief data officer

Gartner predicts that 90% of large companies will have a chief data officer (CDO) role by the end of 2019 so that businesses can drive competitive advantage and improve efficiency through data-driven marketing and analytics.
The report also states, however, that only half will be successful because the role is new to many organisations and therefore will require a certain amount of learning on the job. Gartner also says a huge challenge is creating a data strategy with metric