16-10-2018 08:00 via marketingweek.com

Meet the brands taking on ‘the asterisk’ in the war against plastic waste

Since BBC’s Blue Planet II highlighted the damage plastic pollution is having on our marine life, consumers have been scrambling to become more environmentally friendly.
But the wide array of symbols on household packaging is confusing people, not helped by the fact that different councils provide different levels of recycling.
So while consumers are increasingly trying to dispose of plastic correctly, many are unaware that more than half of the packaging they put in their recycle bi
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