Meet the $30bn brand trying to ‘consumerise’ B2B

Still from the 3M Wonder campaign.Have you heard of 3M? It may not be the most familiar name, but the business claims you are never more than three metres away from one of its products. A $30bn business spanning 46 technology platforms with more than 91,000 employees across 200 countries, 3M might just be one of the biggest organisations you’ve never heard of.
The consumer facing ‘personal life’ group, most famous for Post-Its and Scotch Tape, represents 15% of 3M’s busi