Meet Harry’s, the shaving startup taking on Gillette

Almost every industry has been hit by digital disruption and shaving clubs are trying to do the same to the razor market.
Popularised by Dollar Shave Club in the US 2011, they aim to offer a cheaper alternative to razors by signing people up to a subscription. And they have done a fairly good job of pulling in consumers. In the US, the market leader Gillette has lost share for the last six quarters and even launched its own shave club in a bid to tackle the disruption head on.
Now shaving clubs