McDonald’s, Unilever and Virgin Trains: 5 things that mattered this week and why

McDonald’s follows Pepsi’s lead to become the latest tone-deaf brand
The latest brand looking to dethrone Pepsi as tone-deaf champion appears to be McDonald’s, with the fast food giant landing itself in hot water this week.
Using death to sell a Filet-O-Fish was always going to be a bit of an ask and – following more than 100 complaints to the ASA – McDonald’s was forced to remove the controversial TV ad from all of its media channels.
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