McDonald’s says it is ‘ahead of the curve’ as it launches first virtual reality campaign

The campaign ‘Follow our Foodsteps’ forms part of Farm Forward, McDonald’s UK’s long-term programme to address the challenges facing the sector. According to the Food and Drink Federation, there is a need to attract 109,000 new recruits into the food industry by 2022 as the UK population is projected to rise by 4.4 million in the next decade.
Besides attracting new talent into the sector, McDonald’s is also keen to change consumer perceptions of the brand. The