18-03-2019 08:50 via marketingweek.com

McDonald’s, Sainsbury’s, Cadbury: Everything that matters this morning

McDonald’s UK ridicules coffee competitors in satirical homage
McDonald’s has mocked its coffee competitors in the UK with a simplistic tongue-in-cheek ad that aims to highlight the simplicity of a good drop while insulting the ways coffee is often marketed.
The fast-food giant’s coffee brand McCafe’s new ad, ‘We Could’, takes inspiration from its 2017 spot ‘Madness’ and mocks the creative work often seen in the coffee industry.
The 60- and 30-sec
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