McDonald’s puts focus on food delivery and ‘ordering ahead’ in tech drive

McDonald’s is shifting its focus towards technology-led initiatives in a bid to prioritise the consumer experience and meet their demands for increased convenience and simplicity.
Speaking on an investor call today (23 January), CEO Steve Easterbrook said the fast food brand has been trialling food delivery in the US. Business Insider reported in December last year the brand was partnering with UberEATS to deliver to consumers living in Orlando, Tampa and Miami.
“We did a very small