McDonald’s pulls ‘dead dad’ ad after more than 100 complaints

UPDATE: McDonald’s has announced it will withdraw the controversial advert, and will be removed from all media, including TV and cinema, this week.A McDonald’s ad showing a young boy finding common ground with his dead father over a Filet-O-Fish could be investigated by the ad regulator the Advertising Standards Authority after it received more than 100 complaints.
A spokesman for the ASA admits the ad has prompted a “backlash”, and while he would not give an exact figure