McDonald’s promotes new customer experience in marketing push

McDonald’s has launched a new campaign that highlights how its new customer experience is making its customers’ lives easier as it looks to more widely promote new services such as table service and mobile ordering.
The campaign, created by Leon Burnett features three adverts – Hands Full, Grownup and It Must Be – each of which focuses on a different McDonald’s service.
Hands Full sees two new parents struggle with everyday tasks such as taking a pram down stairs an