McDonald’s on why debunking food myths is a ‘job that will never be done’

McDonald’s says it is determined to further increase brand trust and fight myths that roam social media about the sourcing and provenance of its products, as it launches a new brand campaign.
The campaign, created by Leo Burnett London, launches on Friday (10 February) and looks at how the fast food brand’s beef burgers are made. It is part of its overarching ‘Good to Know’ myth-busting campaign, which aims to instill trust in its food in the UK market.
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