McDonald’s, Lush, Coca-Cola: 5 things that mattered this week and why

Lush reveals its approach to loyalty
Most brands seem to think the way to engender loyalty is to offer money off random products next time you buy. But Lush is taking a different approach. Its chief digital officer Jack Constantine believes loyalty isn’t about “offering discounts” and so it will be looking at how it can offer customers “instant benefits” that add to the experience.
One way is through subscription services. It has already launched one for its bath bo