McDonald's is taking short term pain for long term gain (MCD)

McDonald's has been aggressively updating its US stores under its Experience of the Future initiative. 
McDonald's now has 5,000 Experience of the Future restaurants in US and will add 4,000 more by this year.
The fast-food chain is taking short term pain for long term gain, Jefferies analysts said.
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McDonald's is taking short term pain for long term gain when remodeling its fast-food experience, says a team of analysts from Jefferies.
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