McDonald’s ends 41-year Olympic sponsorship

McDonald’s has ended its 41-year sponsorship deal with the International Olympic Committee (IOC) three years early as part of a review of its marketing spend due to its “new global growth plan”.
McDonald’s and the IOC claim the decision was mutual, but it would seem a shift in priorities at McDonald’s precipitated the change. McDonald’s global chief marketing officer Silvia Lagnado says while the company has been “proud to support the Olympic movement&rd