McDonald’s doesn’t want marketers to stop being brave despite the ‘dead dad’ ad fail

McDonald’s UK CEO Paul Pomroy says he “still wants marketers to be brave and bold” despite the ‘dead dad ad’ failure.
Speaking at an Oystercatchers event last night, Pomroy discussed last year’s controversial ad, which was pulled after McDonald’s was accused of exploiting bereavement.
Pomroy said it was important to make clear that no one was going to lose their jobs over the controversy and sent out an email to the agency the morning after the advert wa