McDonald's defends its $1, $2, $3 menu, saying customers just need more time (MCD)

McDonald's defended its $1, $2, $3 menu in Monday's earnings call, saying customers just need more time to get familiar with it. 
Analysts slammed the menu for failing to connect to customers and taking away sales from its already successful breakfast menu.
The dollar menu is performing in-line with expectations and traffic came in negative during the last quarter. 
Watch McDonald's trade in real-time here.
McDonald's $1, $2, $3 menu has gotten a lot of criticism from analysts since it