McDonald’s ‘dead dad’ ad could face investigation after more than 100 complaints

A McDonald’s ad showing a young boy finding common ground with his dead father over a Filet-O-Fish could be investigated by the ad regulator the Advertising Standards Authority after it received more than 100 complaints.
A spokesman for the ASA admits the ad has prompted a “backlash”, and while he would not give an exact figure said complaints had exceeded more than 100. The number is increasing, with “still coming in”.
Complainants have objected that it is inapprop